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Campaign Solutions Partners With Political & Public Affairs Firm Prism Group

March 20, 2013
Contacts: Becki Donatelli (703) 684-3435 / Garrett Marquis (949) 683-1503

Alexandria, VA – R. Rebecca Donatelli, veteran political consultant and president of digital company Campaign Solutions and digital ad agency Connell Donatelli Inc., aligns with public affairs firm Prism Group to jointly offer a full-spectrum of public affairs services. The Prism Group – Campaign Solutions partnership will work with corporate and political clients to develop and execute targeted campaigns at the local and national levels.

Donatelli, based in Alexandria, VA, brings three decades of political experience to the alliance. The NonProfit Times named her one of the top “12 most powerful women in direct response marketing” and the Chamber of Commerce honored her as its “Business Leader of the Year.”

About this alliance Donatelli says, “While working with political and corporate clients we’ve seen a need to offer practices that support completely integrated campaigns. Coupled with Prism Group’s traditional public affairs services we’re confident this will maximize our clients’ efforts.”

The joint services Prism Group and Campaign Solutions offer include:

  • Field activation including grassroots, grasstops, third party outreach and coalition management;
  • Issue and proposition advocacy campaigns and PAC management;
  • Public relations and full-scale digital integration.

With offices in Alexandria, VA, and Sacramento and Orange County, CA together Prism Group and Campaign Solutions will work with existing and new clients on proposition and issue advocacy efforts, and political and traditional corporate public affairs.

Prism Group Principal Garrett Marquis says, “I’ve worked with Becki from my earliest days in Washington, she and Campaign Solutions are pioneers in the digital sphere and have years of results to back up their innovations. We look forward to bringing this unique value to clients and supplementing our know-how with their digital expertise.”

For more information, please visit and


About Campaign Solutions – Prism Group

Campaign Solutions, founded in 1998 by digital pioneer Becki Donatelli, made history by raising the first-ever online donation in politics. Having advised campaigns from the state house to the White House, Campaign Solutions has won 77 Pollie awards from the American Association of Political Consultants – more than any other Republican digital agency, as well as ballot initiatives, PACs and political organizations, and counseled corporate and non-profit entities.

Prism Group is known for developing and executing targeted research-based campaigns and engagements at the international, national and local level. By providing integrated campaigns Prism Groups is able to effectively engage constituents, activate grassroots and grasstops, influence public opinion, and get a message heard.

A Fantastic User Experience from Litmus

User experience (UX) and satisfaction is a key to many levels of success across the digital sphere. It crucial to keep the human being as priority number one when designing products in order to achieve an idyllic experience on websites, within emails, on social media, and on contribution and payment forms.

In this vein, Campaign Solutions just started a two week trial of Litmus, an app that previews HTML emails across over thirty email clients, plus a variety of devices and browsers.

Right off the bat, Litmus displayed a keen awareness and attention to detail. The well designed sign up form immediately recognized my email address from a previous visit, and I was welcomed back to their site with a personalized message.

Impressed by the user experience already, I tweeted out my gratitude:

Then, something interesting happened. The site asked me for my password, which I was clueless to what it may be. After trying a few password standbys, I chose their “Forgot password?” option. Constantly refreshing my email for further instructions or a security question/hint, unfortunately no such message appeared until this email – clearly a result of Litmus’ form knowing I had entered an incorrect password moments before:

While I loved that their automated email responded directly to my slight frustration and provided a rational solution, I still could not reset my password. Not sure what to do, I went back to the site and filled out a “Get In Touch” form that was located on the bottom of the page.

Within minutes, I received a personal email from Danielle, a customer service representative at Litmus, and was provided the reset password. I was amazed by her prompt, accurate, and personal response to my inquiry, which I had assumed would simply fall into the ether, if communicating with other customer service forms on other websites were any indication.

Meanwhile, I got another automated email from Litmus, this time with a message recognizing that I had started filling out their free trial form, but that I had not completed it. This gentle (and humorous) digital nudge was sent my way, which was a better method of getting users to complete an action than what many similar companies often do (which is nothing, all too typically).

Writing back and thanking Danielle for her help, I was again pleasantly surprised when I received yet another response from her, thanking me again for signing up, Tweeting about my positive experience, and even offering to send me a t-shirt as a way to show their customer appreciation.

As if this process wasn’t easy enough, Litmus’ user experience demonstrated a superior attention to detail, providing me with excellent service, and a seamless experience sealing the deal.

If the high level of empathy and excellent communication skills of the Litmus staff is any indication of what’s to come next, we’re in for a great experience with Litmus and we’re excited to get started.