The first ad, about you.
Today we’re proudly unveiling an application we’ve been working for Ending Spending Action Fund, the first truly personalized ad spot in politics. It’s called “The Ad About You”, and is a first-of-its-kind online application utilizing a Facebook user’s photos of family and friends to deliver and enhance a personalized political message.
Using Facebook social data, the app determines tagged photos most likely to be meaningful to a user, and displays them to coincide with relevant messaging points regarding President Obama’s record on the economy. The result is a deeply personal experience that compels the user to think about those closest to them, while wondering about the next four years — the critical question in any re-election campaign.
Visit TheAdAboutYou.com and give it a try today!