Posts on Jan 1970

The Antidote to Generational Apathy

I am part of the generation of twenty something’s who have been branded by our apathy towards the myriad of world and political events. Anything beyond our reality television obsessions or team standings (and don’t be mistaken my DVR is still set to Bravo weekly and I check the San Francisco Giants homepage almost as often as Facebook) simply isn’t on our radar.

However, with our Facebook friends and their musings in our pockets, with each and every Twitter follow and follower tweeting minute-by-minute movements, there is no denying that our streams of consciousness have found not only a voice, but also an audience though the advent of social networks.

After all it was my indifferent generation who breathed life into this platform, so inevitably we have developed an influence to match. While my own expressions reflect a signature enthusiasm for food and adventures, my voice has unexpectedly discovered its ability to impact others.

Organically friends and followers click, share, like and re-tweet my sundry contemplations. So why not harness the ability to utilize this influence, by disseminating information and sparking the dialogue. Frankly these real world reflections don’t always or even have to manifest themselves in a profound political prose; but sharing genuine opinions (instead of Brian Wilson’s Dynamite video) just maybe our secret weapon.

The way I see it, the antidote to our generational apathy is already part of our daily routine. My voice resonates on each of my friend’s walls and my follower’s twitter feeds, so when I choose to actively embrace the potential of my impact I also choose to combat the apathy that has strangled our generation from translating our thoughts to our actions. Now is the time to prove the medium’s true value to the 2012 equation…

Friendster Finds A New Friend

Yesterday, Friendster, the grandfather of social networking, announced that it would be deleting the majority of its users’ information and shifting focus entirely. The site, undergoing a realignment after being passed around through a few purchases, will abandon its ambitions in the traditional social networking space in favor of social gaming and entertainment. The most interesting part? The new Friendster will reportedly be built on Facebook.

From ZDNet:

Friendster, according to the executive, will be re-launched as a social entertainment site that will leverage the global social graph using Facebook’s “Connect” feature, and that Friendster will not compete with but instead will complement Facebook, said Bangah.

The social networking space is very competitive, and it’s not uncommon for competing companies to be bought up by larger interests. Indeed, as recently as last year, Facebook bought Friendster’s portfolio of patents to protect against potential legal challenges, However, Friendster’s admission of Facebook’s ubiquity is more than a statement that Facebook is way ahead–it’s a concession that the race is over.

In a space which seeks to define who you are online, the intertwining relationships of 600 million people carry a lot of inertia, and, if yesterday’s introduction of the “Send” button is any indication, Facebook shows no sign of slowing in spreading the resulting influence around the web.

Many ask if any social networking startup can ever beat Facebook at their own game. Like those who asked the same question of Google a decade ago, the answer will almost assuredly be “no.” The game, however, is not zero sum. Hopefully, this will prompt Facebook’s others competitors to stop looking at the Open Graph as a concern, and begin to view it as a resource–literally a free manipulatable database of the connected world’s relationships. Time to start building.

If you still use Friendster, you have until May 31st to export your data before it is deleted.

Becki Donatelli comments on new media & 2012 elections on NPR

Today, Campaign Solutions’ president and founder Becki Donatelli was featured in an NPR story, “Digital Media Could Make Or Break Presidential Race,” commenting on the 2012 presidential campaign cycle and the use of new media tools and techniques:

Republican Becki Donatelli, John McCain’s chief Internet strategist during his two presidential runs, says she thinks the 2012 campaign is a jump ball where the Web advantage could go to either party.

Donatelli says politicians on the Web used to try to pull people online from wherever they were to the candidate’s home page — now, they are trying to push.

“Instead of hoping to get them back to a website,” Donatelli says, “we’re delivering them messages on Facebook, [through] targeted advertising, email, pushing out messages to the political landscape.”

So instead of having to visit Sarah Palin’s blog to see what she thinks, you get those messages automatically popping up in your Facebook or Twitter feed.

Read the entire story and listen to the audio clip here.