Several months ago, we were approached by the Federation for American Immigration Reform (or FAIR) to design and develop a new iPhone and Android app. Having worked with the FAIR team before on several innovative social media and advertising projects, we were very excited to work with them again on a mobile app.
The goal was simple: knowing the national debate over immigration reform was likely to begin during the first half of 2013, FAIR wanted their latest news, information, and detailed reporting on immigration policy to be literally in the hands of supporters, media, and undecided voters. With that in mind, our team started sketching ideas and putting thoughts down on paper.
After initial sketches and wireframes, the final app featured push notifications of recent updates, top action alerts and news stories, and a simple way for new supporters to sign up to help FAIR and receive daily immigration email alerts. Straightforward functionality and a streamlined design helped to check all the boxes of what the FAIR team wanted out of their first mobile app.
We’re proud of the work done on the FAIR iPhone and Android apps and are incredibly happy the great team at FAIR is using the app to push their work and message to supporters in such an innovative way.