Today we’re proudly unveiling an application we’ve been working for Ending Spending Action Fund, the first truly personalized ad spot in politics. It’s called “The Ad About You”, and is a first-of-its-kind online application utilizing a Facebook user’s photos of family and friends to deliver and enhance a personalized political message.
Using Facebook social data, the app determines tagged photos most likely to be meaningful to a user, and displays them to coincide with relevant messaging points regarding President Obama’s record on the economy. The result is a deeply personal experience that compels the user to think about those closest to them, while wondering about the next four years — the critical question in any re-election campaign.
Visit TheAdAboutYou.com and give it a try today!