Posts on Jan 1970

A new digital convention center

Our team had the honor of launching a redesigned GOPConvention2012.com for this year’s Republican National Convention earlier this week. We’re working closely with Convention staff on digital strategy and, together, planning the first Convention Without Walls.

We look forward to connecting with those of you who will attend the event — and those who will participate via social media.

Related links:
RNC emphasizes social media in national convention plans
Republican National Convention Web Site Goes Live

Buying the World a Coke in the 21st Century

Google and original advertising “Mad Man” Harvey Gabor re-imagined the “Buy the World a Coke” campaign for the 21st century, and the result was simply breathtaking.

If you believe that advertising can still inspire, you need to watch this video.